Recent Reviews
A delightful specialty shop for pastries made with "Echire," a French A.O.P. certified fermented butter, located in the Isetan department store in Shinjuku ✨ This sablé sandwich, exclusive to the Isetan Shinjuku store, features hazelnut and feuilleté symbolic ✨ The texture is delightfully crunchy, melting in your mouth with a crumbly sensation. The rich hazelnut flavor is also delicious. Echire butter, with its mellow sweetness and richness, offers a creamy texture and an intoxicatingly fragrant fermented butter experience ✨ Each store has its own exclusive items, making every visit a delightful adventure ✨
The famous shop known for its "aged butter" from Échiré, France, has now opened a branch in Isetan Shinjuku. My wife stopped by on her way to work and bought: ◾️GALETTE BRETONNE (5 pieces) x 1 It's great that the packaging is now in a box with individual wrappers instead of the plastic tube they used to have. Our family particularly loves the "Galette Bretonnes" made with Échiré butter, which are lighter than the main "Sablé Sand." This is highly recommended. The product is sold by "Kataoka Bussan Co., Ltd." and manufactured by "Ayave Confectionery Co., Ltd." in Kawaguchi City, Saitama Prefecture. Thank you for the delicious treat. #echire #patisserie #sweets #isetan #shinjuku #tokyo #エシレ #パティスリー #スイーツ #伊勢丹 #新宿三丁目 #新宿 #東京
**Purchase Process** You're given a laminated menu on the right side of the store and place your order there. Afterwards, you move to the front of the display case to pay and receive your items. I visited on a weekday afternoon and was able to purchase without waiting in line. **Review** I tried the *Sablé Glacé*, which the staff recommended as the most popular, and the *Sablé Sand Boule*, which I had been curious about. The flavors were definitely delicious, but I felt they were priced accordingly. It's hard to imagine them being anything less than delicious for the price. The *Sablé Sand Boule* had a melt-in-your-mouth butter cream that was so good I finished it in a flash. I personally would have preferred a slightly thinner cookie to better showcase the delicious cream. The *Sablé Glacé* came in a cute tin, making it perfect for a gift. Since it was the most popular item, my expectations were high, and I found it to be just a regular, thick sablé when I ate it. **Service** You receive a paper bag and one spare bag for free. A single ice pack is provided, and it's good for up to 90 minutes. **Price** *Sablé Sand Boule* ¥368 (tax included) *Sablé Glacé* ¥4,320 (tax included) *Limit of 5 per person* *Sablé Glacé* shelf life is approximately 3 weeks Visited in June 2024
I visited to try the Noisettes Sablé Sandwich, a limited edition item available only at the Shinjuku Isetan department store. I purchased all the flavors of the Sablé Sandwich, but the flavors themselves were subtle, perhaps to highlight the quality of the Échiré butter. As a result, when tasted together, they all blended into a rather indistinct impression. I felt that the Rum Raisin and Pistachio could have had a stronger flavor profile.
This is Échiré, a butter shop located on the first basement floor of Isetan Shinjuku. They offer butter sandwiches, limited-edition items like Weekend Citron, and a selection of sablés. I tried the "Sablé Nante" for 1674 yen. It comes in a pack of 10 individually wrapped cookies. The flavor was quite strong. It felt a bit drying, but many people would probably like it. Personally, I was a bit confused and thought, "Hmm, this isn't quite what I expected." I decided to try something different next time. They accept PayPay and credit cards.