Asakusa: Hidden Gems Frequented by Locals

Asakusa is renowned as a vibrant tourist destination, but step just one street off the main thoroughfares, and you'll discover tranquil hidden gems cherished by locals. Let's explore some long-loved establishments nestled away from the lively crowds of Kaminarimon Gate and Nakamise Street.

Shitamachi's Hidden Bistro

Étape

★ 4.8(81 reviews)

Status

"A French restaurant tucked away in the heart of the old town, with a counter as the main seating area (plus one table for four). Every dish is meticulously prepared, reflecting the chef's personality in each plate, creating a very pleasant atmosphere. The wines selected by the madame are also well-chosen and delightful."

barfrench

A counter-centric French bistro quietly tucked away in Shitamachi. They serve dishes incorporating local specialties like nori (seaweed), each plate a refined taste reflecting the chef's character. The wines, curated by the madam, are perfectly chosen, ensuring a relaxed and welcoming atmosphere even for first-time visitors. Though small, this Asakusa hidden gem is a clear winner the moment you step inside.

A Coffee Shop with Showa Era Charm

Coffee Aroma

★ 4.6(278 reviews)

Status⋅¥

"I went there for breakfast. The shop has only counter seats. It's small but cozy, with a charming Showa-era atmosphere. The fresh orange juice was absolutely delicious! It was overflowing with the sweetness of the fruit, so thick and flavorful! The frothy top was made of fruit pulp. The bread was small and cute. The overall atmosphere, the affordable prices, and the delicious food, even if it was small, were all perfect. I even overpaid because of a mistake in the bill, but I didn't say anything. I didn't even feel like saying anything."

bakerycafesandwich

A small, counter-only coffee shop that has been a fixture in this neighborhood for ages. Though the interior is compact, it's a wonderfully cozy space imbued with a delightful Showa-era atmosphere. In this retro-inspired setting, your heart will instantly feel at ease, as regulars naturally gather to enjoy casual conversation. It offers a straightforward combination of simple coffee and toast, yet it’s a mysteriously calming space. It's not just a place that sells goods, but one that sells human connection, which is why it has been cherished by locals for so long.

A Secret Sweets Spot

Milk Tree

★ 4.6(173 reviews)

Status⋅¥¥

"I visited for the first time because of the good reviews. I've been to Asakusa many times but didn't know about this place. I bought one apple pie and one Tokyo cookie. They were incredibly delicious! I love apple pie and eat it often, but this one was simple, not greasy, and had a nice, crispy texture. The cookies were a bit pricey, but they came in a pack of 10 small ones. The quality is truly excellent. I'll make a reservation next time! I'll definitely be back!"

sweets

A hidden gem of a sweets shop, located off the bustling main streets. Their cinnamon cream puffs are meticulously prepared, with cream filled only after you order, emphasizing their commitment to using no artificial flavors or vanilla beans. The honey apple pie features an incredible 576 layers of pastry, made without artificial flavors, preservatives, or margarine. Detailed information about their products is displayed both inside and outside the shop, truly conveying the love and passion they pour into their creations.

Experience the Local Vibe

Behind the tourist glamor lies a world of quiet, renowned shops frequented daily by locals. Spending time at these establishments will undoubtedly be a valuable experience, allowing you to discover the true, authentic side of Asakusa.